Francis C. Turner Lecture
Smart Travel Demand Management in the Era
of Smart Transportation
Wednesday, September 14, 2022 | 12 PM - 1 PM ET
Presented by Dr. Hai Yang, Ph.D, C.Eng, M.ASCE
2021 Recipient of the Francis C. Turner Award
The current revolutions of sharing, automation and electrification are reshaping the way we travel, with broad implications for future mobility management. While much uncertainty remains about how exactly these disruptive technologies would impact demand for future mobility and enhancement of transportation supply, it is clear that innovative demand management is equally important as smart supply technology development in solving worsening traffic problems in big cities. In this lecture, Professor Yang will discuss the opportunities and challenges of travel demand management in the era of smart transportation. Innovative ways of travel demand management are described, including tradable travel credit scheme for road congestion mitigation, revenue-preserving and Pareto-improving strategies for peak-hour transit demand management, and a novel reward scheme integrated with surge pricing in a ride-sourcing market.