I have a hypothetical business ethics situation.
Widget manufactures a unique specialized construction product. A competing company, Sprocket, also sells the same product. Sprocket recently distributed a Sprocket branded flyer that highlighted a project that was constructed using Widget's product. The flyer doesn't exactly say the manufacture of the material but any reasonable person reading the flyer would assume that Sprocket's product was used in the project.
If the competing company, Sprocket, doesn't say that it is their material did they do anything wrong?
What course of action should be taken by Widget?
------------------------------
Trevor Towery
Elastizell Corporation of America
------------------------------