I've been on LinkedIn for about 12 years now and I'm on the verge of deleting my account. I found my latest job through a LinkedIn ad/recruiter, so it has that going for it. However, it's generally a chore for me to sign on and check on things. From my experience, the posts on my home page are about 60% humble-bragging, 20% legitimate professional updates, 10% recruitment/advertisements, and 10% actually helpful info. It's basically Facebook in professional attire. In my mind, any platform driven by algorithms is counter-productive (and yes, I realize that's a lot of the internet). In a nut shell, I have yet to see much value in LinkedIn beyond a basic job-search tool.
If you want a professional presence online without losing your sanity or faith in humanity, I recommend creating an e-portfolio website (e.g. Wix). You can link to it on your LinkedIn page if you want. It's a great way to keep a detailed record of your job experience, especially if you're in a research or design field. When I've been neck-deep in modeling, I've found value in Stack Exchange or similar websites. Unless I'm mistaken, these forums tend to address what the LinkedIn Groups address(ed), though I have not dabbled in the latter.
I apologize if I'm stomping on anyone's birthday cake with this negative review of LinkedIn. If it works for you, great! I don't waste my time with it if I can help it.
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Gail Hayes Ph.D., EIT, A.M.ASCE
Rockingham VA
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Original Message:
Sent: 07-06-2022 12:13 PM
From: Christopher Seigel
Subject: Value and Use of Professional Social Media Accounts
I was speaking with some colleagues recently about "professional" social media accounts. Lets define that (for this conversation) as any social media account that you use with respect to an industry in which you work or are interested in working.
About 9 years ago, I, like the rest of my graduating class of college seniors, decided to make a LinkedIn account.
The value I have found in it includes the following:
- Groups - There used to be professional groups you can join on LinkedIn. As a graduate student who was building and calibrating H&H models, I occasionally had technical questions about modeling software or methods of data representation that I would pose to the group. Working professionals and other academics would kindly respond and try to help. It also seemed like a good way to see what else other people in the industry were discussing. I think this feature is now gone, or I no longer get notifications about it. (If anyone knows more, please feel free to enlighten me.)
- Job opportunities - while I personally feel like half of my LinkedIn connections are recruiters now, it is interesting to see when different organizations post job openings and share the types of work they are involved in.
- Keeping up with peers - it is nice to see where my loose friends and acquaintances whom I may not speak with regularly are working and what projects they are part of.
What factors do you weigh (if any) when deciding to make an account, and what are the ways in which you use it?
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Christopher Seigel P.E., M.ASCE
Civil Engineer
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