Bill – this is an interesting topic – and I guess we have discussed aspects of it in some other threads before. The shared paper greatly enhances some of the communication issues – in particular within engineering industries.
In this post, I like to limit myself to highlighting some interesting and important observations presented by the author. Referred paper: {Pia Lappalainen (2009) Communication as part of the engineering skills set, European Journal of Engineering Education, 34:2, 123-129, DOI: 10.1080/03043790902752038}.
Here are some of them I picked up from the section on Underestimated role of communication:
. . . Despite the undeniable merit credited to social capital, communication has still not
received strategic status in the eyes of many corporate operators. . . .
First of all, traditionally communication, among other support functions, has been unduly underestimated as a resource-consuming and non-profitable area of corporate operations.
Second, it does not play any visible part in yielding results or profits. . . unlike the core functions, although the role of such communications oriented competences as tacit knowledge, cooperation, human skills, and leadership are already acknowledged and known to bring advantage . . .
Another underlying reason is that unlike many other areas of business, the impact of communication is not easily measurable . . . it is difficult to justify investment in activities whose impacts cannot be verified. This measurement problem has roots in the fact that communication is so closely interwoven with all organizational activities that the mere definition of what is pure communication and what is leadership, personnel management or marketing is close to impossible. . . .
Yet another explanation for the inability to credibly establish the significance of communication is that communication, among other human resources, is associated with soft values, unlike core business activities that entail the potential to yield returns . . .
Topped off with connotations implying abstract phenomena such as culture, human relationships, atmosphere, and communality, communication is often disregarded as irrelevant (relevant?).
. . . company CEOs often take on their piloting duties with a CFO background, making them oblivious to the significance of communications. Naturally they cannot value what they do not understand, and the subsequent CEO-driven value system cascading down the hierarchical . . .
The author's observations – very realistic, reverberating with many of our practical experiences – rightly indicate that communication is yet to get integrated into the business-models. Results are – although all sorts of communications are there – business structure does not know how to measure them to assign value to their importance.
And the art of effective communication?
Dilip
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Dr. Dilip K Barua, Ph.D
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