The document outlines the responsibilities and benefits of managing social media for Sections and Branches within the American Society of Civil Engineers (ASCE). It emphasizes the importance of having a dedicated lead and a support team to curate content, engage members, and promote events. The guidelines suggest maintaining a consistent posting schedule across various platforms like Facebook, LinkedIn, and Twitter to enhance online presence and member interaction, with specific frequency recommendations for each platform to ensure active engagement. %0a Additionally, the document highlights the necessity of having a succession plan for social media administrators to ensure continuity. It encourages utilizing resources like the Social Media Playbook and Cheat Sheet, as well as participating in webinars to maximize social media effectiveness. Overall, the guide serves as a comprehensive resource for Sections and Branches to effectively leverage social media in their outreach efforts.
