The ASCE Protocol for Media Outreach outlines the necessary procedures for staff and volunteer leaders when engaging with the media. All media contacts must be coordinated through ASCE Media Relations to prevent the dissemination of incomplete or inaccurate information. This policy emphasizes the importance of timely communication with reporters and ensures that all media interactions are managed effectively to support the organization's communication goals. It also highlights the definition of media and specifies exemptions for internal publications, ensuring clarity in the outreach process. %0aIn addition, the protocol details the responsibilities of both ASCE staff and volunteer leaders regarding media inquiries. Staff are required to forward all media communications to Media Relations before responding, while volunteers must also coordinate any media interactions to maintain consistency and professionalism. The document provides contact information for Media Relations staff and outlines their availability, reinforcing the importance of a unified approach to media engagement. This structured communication strategy aims to foster strong relationships with media representatives and enhance the ASCE's public presence.