The Baton Rouge Branch of the Louisiana Section focused on increasing membership through a targeted initiative that involved providing free lunch vouchers to potential members. The project aimed to raise awareness about the Branch and attract new members by visiting local engineering firms and government agencies to distribute these vouchers and engage with 'champion' members who could help promote the initiative.%0aThe project was managed by the Branch Membership Director and was executed within a 24-hour timeframe, during which 15 firms and agencies were visited. Although the program's effectiveness in terms of voucher redemption was not overwhelming, it was viewed positively by current members, and there are plans to reinforce the initiative through ongoing communication and follow-up efforts, suggesting a long-term investment in the Branch's growth.