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Engineering Billboards - Connecticut SectionCSCE.docx 

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The document outlines a public outreach initiative by the Connecticut Section of the Civil Engineering Society (CSCE) that involved two billboard campaigns aimed at enhancing public awareness of civil engineering's significance. Conducted in April and November 2011, the campaigns featured ten billboards each across various Connecticut locations, coordinated by the CSCE Executive Board with partial funding from a grant. Success factors included board member involvement and effective communication, while challenges included delays in finalizing designs. The CSCE intends to continue similar outreach efforts in the future to build on the initial success of these campaigns.%0aThe report also details outdoor advertising placements for the 'Fix Infrastructure' campaign, providing specific information on poster locations, posting dates, showing days, illumination hours, and estimated daily effective circulation (DEC). Data was collected between October 31, 2011, and November 4, 2011, and is certified by CBS Outdoor for accuracy. The report emphasizes the campaign's focus on the Hartford/New Haven area while also covering specific locations in New London, Hartford, and Litchfield counties, ensuring a comprehensive understanding of the campaign's reach and effectiveness.

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Engineering Billboards - Connecticut SectionCSCE.docx   3.11 MB   1 version
Uploaded - 07-10-2026

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