The Automated Online Dallas Branch Survey was initiated to gain insights into member perceptions and needs, facilitating the development of relevant programs and speakers. The process involved collaboration among branch leaders to create a meaningful survey, which was conducted over three months, including one month for development, one for responses, and one for analysis of results. The survey's success was marked by a generally positive reception, although the response rate was identified as an area for improvement, with suggestions for incentivizing participation in future iterations. The survey provided valuable feedback on how well the branch meets member needs and guided future planning for events and speakers. Key recommendations included brainstorming with branch officers on survey content and ensuring concise questions to avoid overwhelming participants. The overall outcome was a clearer understanding of member perspectives, with plans to conduct the survey annually and possibly introduce incentives to enhance engagement.